I heard this song for the first time when a Bengali friend of my husband's was asking for the meaning of the word 'kolaveri'. I thought it meant 'extreme craze' but it seems it is 'murderous rage'. The Song by Sony music on youtube already had 5 million hits - it was just the fifth day! If chammak chalo was making waves, this was tsunami . First impression was okkay... just another hit song, may be another vaala meenukkum. And if the enormous power of social networking can make a sub-standard movie (Get a glimpse of one of the songs from the movie - Krishnananum Radhayum) by Santosh Pundit ( called an intelligent idiot by the media) a hit, it is no wonder that 'kolaveri' has become this popular. Afterall, it has so many big names - Dhanush, Aishwarya, Shruthi ....
But on a closer look, it is not just the initial craze, the song really has a wonderful rythm and a song situation that millions are able to relate to, the fanship still growing steeply after a month. It is at 25 million today + the hits on its countless derivatives, urging management schools to research/learn 'viral marketing' . The song and the live performances by the crew is on all language channels all over India - wow the reach of Tamil Cinema ! I was reminded of Rajnikanth's 'Ooratherinjikkittaen' only difference is that the reach is wider, higher and deeper. Looks like Dhanush has inherited the luck factor from Rajnikanth !
I love watching the song even more than the tune itself - the making by four jubilant young people thoroughly enjoying themselves...and Dhanush looks brilliant and handsome in this - he is acting so well through the song - that 'mama notes eduthukku part' rather the whole song is typical him - icon of the local rough guy. I was not aware he sings until 'mayakkam enna' and was wondering why all actors have to sing ...but I think this song is perfect - the song suits him and actually the song has benefitted because he sings it ...
Absolutely eager to see how the movie comes up...afterall they have proved they understand what the audience likes so well...so hoping it will be good. Good luck to 'Moonu' !
Click here for the original leak of Sony Music on Youtube
Such a huge hit this song is, it has its remixes already ...
I liked these the best
1. Albela's female version - very nice feel even if not exactly the same as the original.
2. Arjun's English remix - superb blend
3. Ajay Sathyan's malayalam version - Smart translation and very good singing
4. Nakkeeran's Tamil version - Good lyrics though a bit too polished for this; voice like Unni Menon but a lil too melodious for this song I think.
4. Nakkeeran's Tamil version - Good lyrics though a bit too polished for this; voice like Unni Menon but a lil too melodious for this song I think.
Nice Blog Shanthi. Excellent write up! But, I peronsally think this is not a tamil song - since except for "Kolaveri" it's a complete english and that's why it reached so many. As Dhanush himself has accepted that. This will be the trend going forward with "Tamil" songs with english words in its entirety.
ReplyDeleteYou should also see the way "Sony Nigam's" son sings this song. That's much cuter.
That's very true - one good thing is Tamil Cinema has become more famous :). Yes heard that version later, very cute with the words changed and his timing is so perfect. He might beat his dad himself soon.
ReplyDelete